RAYE

Raye is a category-defining wearable beauty brand that began with hand-drawn temporary tattoos and has since expanded into innovative semi-permanent designs, face gems, and nail art. Now stocked nationwide at Target and featured in major retailers across the U.S., the brand has built a loyal global following and secured high-profile collaborations with partners including Phlur, Saks Fifth Avenue and Paramount.

As the brand scaled, their Shopify site needed technical refinement to match its visibility. We began with a full theme update to improve speed, responsiveness, and overall performance. 

Alongside the technical improvements, we strategically refined the front-end experience to improve conversions, and product discovery, focusing closely on the product page and collection pages, especially on mobile devices. We also streamlined visual clutter by removing decorative elements that interrupted product browsing, improving navigation, accessibility compliance, and overall shopability.